Perry Ellis recruits Gina Group as licensee for accessories
today Nov 12, 2016
US apparel and accessories brand Perry Ellis International has signed an agreement with Gina Group LLC for its hosiery, socks as well as cold and hot weather accessories under the Laundry by Shelli Segal brand to be launched in fall 2017. The brand's current licensed categories range from outerwear, fashion accessories, and fragrance to home décor.
"We are very excited to add Laundry by Shelli Segal to our portfolio as we are extremely pleased with the positive feedback we have received around the marketplace and look forward to the exciting opportunities before us," Jack Gindi, VP at Gina Group said.
"Our company looks forward to working closely with Gina Group LLC, as we continue our strategy to extend the reach of our lifestyle brands across categories, channels and markets to drive further growth," Perry Ellis chairman George Feldenkreis added.
The new license agreement follows a new license agreement with Sheralven Enterprises Ltd. for women’s fragrance, bath and home fragrance products under the Laundry by Shelli Segal brand. Perry Ellis’ also recently inked a footwear license agreement with Doctorstick Korea for its namesake brand.
Perry Ellis owns a portfolio of nationally and internationally recognised brands, including, Perry Ellis, Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, Jantzen and Farah.
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