Pernia Qureshi launches shopping app
Pernia Qureshi has launched an app for her multi-brand fashion store Pernia’s Pop-Up Shop available for both iOS and Android.
The new app has all of the same features that are available in the web browser version of the e-commerce store. Qureshi’s recently launched Augmented Reality (AR) shopping service where customers can design outfits themselves by choosing the design, fabrics, and detailing, and then have them made and delivered to their doorstep, is also available on the app.
Qureshi said about her reason for developing and launching the app: “With over a million visitors on the website every month, our intention was to reach the on-the-go consumer.” Like the website, the app has worldwide shipping and offers a cash on delivery feature. Qureshi has been putting upcoming Indian designers on an international platform since the shop’s inception and subsequent popularity boom and the launch of her app will serve to further this.
Pernia’s Pop-Up Shop is also currently running a Diwali Pop-Up shopping event with Cherie D located at the Defence Colony in Delhi. The event runs from October 11 to 18 and will have a selection of occasion wear from Qureshi’s e-commerce store available to shop at this offline location.
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