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Published
Jan 4, 2018
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Pepe Jeans India revenue jumps 21 percent, profit up to Rs 49 crore

Published
Jan 4, 2018

Pepe Jeans India has witnessed a surge in sales revenue and profit growing at 21 percent and 16 percent respectively for the financial year 2017.
 

Pepe Jeans


Pepe Jeans managed to beat the demonetisation blues and post strong results due to its brand name coupled by affording pricing strategy adopted by the firm in a price sensitive market like India.
 
The company’s profits jumped 16.3% to Rs 49 crore (approx $7.8 million) with revenue soaring 21% to Rs 424 crore (approx $67 million), according to the company’s filing with the Registrar of Companies (RoC). The profit before interest and depreciation grew 15.3% in the previous fiscal to Rs 80 crore (approx $12.6 crore) despite a 39% increase in royalty payments to Rs 211 crore (approx $33.4 million).

The company generated sales worth Rs 36 crore (approx $5.7 million) from its kid’s range which was launched by the firm in India last fiscal. The kid’s category has grown three times since its launch in the Indian market last year and Pepe expects this segment to contribute significantly to the revenues in the coming years.
 
Pepe Jeans had recently entered in a joint venture (JV) with Dollar Industries to manufacture and market premium range of fashion innerwear, loungewear, gym wear, sleepwear, track suits for adults and kids, in India.
 
Pepe Jeans in its filing also stated that the company managed to make the transition into the Goods and Services Tax (GST) regime without any major hiccups.
 
Pepe Jeans currently has around 220 brand outlets and available at more than 700 multi-brand outlets (MBOs) and online on leading e-commerce websites.

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