×
312
Fashion Jobs
ADIDAS
Director - Finance fp&a Fsf
Permanent · CHENNAI
ADIDAS
Manager Digital Analytics - Product
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant
Permanent · GURUGRAM
RJCUBE STAFFING SOLUTIONS
Production Manager - Upholstery (Leather & Fabrics) For Greater Noida
Permanent · Greater Noida
RJCUBE STAFFING SOLUTIONS
qa/qc- Garments-Woven/Knits For Garments Buying House, Noida
Permanent · Noida
NIKE
Information Security Risk Analyst (Grc) – Cis
Permanent · Bengaluru
RJCUBE STAFFING SOLUTIONS
qa/qc- Garments (Jersey, Etc) For Garments Buying House, Noida
Permanent · Noida
ZEN TECHNO ENGINEERING PVT LTD.
Production Manager
Permanent · Pune
ADIDAS
Manager Buying & Planning Operations
Permanent · GURUGRAM
ADIDAS
Product Owner Data Foundations
Permanent · GURUGRAM
ADIDAS
Senior Product Owner
Permanent · GURUGRAM
ADIDAS
Product Owner
Permanent · GURUGRAM
CROCS
Associate Demand Planner
Permanent ·
CROCS
HR Manager
Permanent ·
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
ALLEGIS GROUP
Opening For Sales Manager - Chennai & Kolkata
Permanent · Chennai
IDFC FIRST BANK
Opening For Area Sales Manager - Corporate Salary Mumbai
Permanent · Mumbai
TATA AUTOCOMP
Opening For Production Head at Chinchwad Plant
Permanent · Pune
THE BANYAN HR CONSULTS
Regional Sales Manager For Women's Wear Garments CO For Delhi & Ncr
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Quality Manager / Quality Head - Garments Manufacturing Company
Permanent · National Capital Region
NIKE
Senior Technical Product Manager, ed&a – Tpmo
Permanent · Bengaluru
RANDSTAD
Area Sales Manager
Permanent · Gurugram
By
AFP
Published
Nov 4, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pedro Lourenco: the fashion talent out of Brazil

By
AFP
Published
Nov 4, 2013

Pedro Lourenço

SAO PAULO, Brazil - Barely four years after he first appeared at the Paris fashion show, then aged just 19, Brazilian designer Pedro Lourenco has made a name for himself both at home and abroad.

Late last year, the US Forbes magazine included him on its annual list of 30 under-30 young talents who made their mark in fashion, education, music, science and health, sports or technology.

Along with American Alexander Wang, the creative director at Spain's Balenciaga fashion house, and US twins Ashley and Mary-Kate Olsen, the designing duo of fashion line The Row, Lourenco is now one of the most talked-about names in fashion circles.

He was born in a "fashion family", as the son of designers Reinaldo Lourenco and Gloria Coelho, which explains his familiarity with business.

In fact, he began designing at the age of 12.

Modernity and tradition

"To work in fashion for me is like breathing," he said in Sao Paulo as he presented his 2014 collection at Latin America's premier style event.

Inspired by the Portuguese-born Brazilian samba singer Carmen Miranda, a cinema and music icon of the first half of the 20th century, his collection has already been featured in Paris in early October.

References to pineapples and butterflies along with a combination of techniques such as hand embroidery and laser cuts provide an air of both modernity and tradition which, according to Lourenco, is what he wants to explore.

Pedro Lourenço SS14

"We have to do things for the times we are living in," he said backstage. "I adore making a synthesis. Put everything in the blender, mix and get something new," he said.

"We are a bit trite. I feel that technological development is missing and I am interested in probing the fusion of high technology and couture to create something new."

Out of Brazil and ready to conquer the world

Lourenco is young, handsome and is reputed to have a bad temper. During the show, he refused to be photographed or videotaped and afterwards met with reporters but only to talk about his collection.

Renowned Brazilian fashion consultant Gloria Kalil a few years ago described him as a "spoiled brat".

Lourenco, one of the few Brazilian designers known abroad, is based in Sao Paulo but his goal is to set up shop in Europe.

"I am really keen on moving here (Paris) and I want to focus all my energy toward this goal next year," he said in the French capital after presenting his collection.

"I am globalized", said the young Brazilian who completed his training in France.

He adorns his garments with crepe, tulle, suede, organza, leather, wool and lame, using elaborate material from Italy, Switzerland and also Brazil.

His pieces give the body a bare, sensual quality with which he says he identifies.

"I like to pay tribute to Brazil and I love the sensuality of the Brazilian woman," he said.

Copyright © 2023 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.