Paul & Joe unveils its new London flagship
As first announced in FashionMag this August, Paul & Joe has just unveiled its new London flagship. Located at 28 Bruton Street, it carries the brand's entire fashion and lifestyle offering.
In this 220 m² store, just steps away from Hyde Park, Paul & Joe thus presents its fashion offering, with menswear, womenswear, Paul & Joe Sister and exclusive collaborations, but also its lifestyle wear, with beauty, eyewear, and furniture designed especially for the brand.
"For me, the English capital is, and always has been, a source of inspiration. I love everything about it; the fashion, the English, the music, the atmosphere... In all of my collections, the tie with England and its culture is strong," explained Sophie Méchaly, the brand's creator and designer.
In terms of decor, for this new opening, which coincides with Paul & Joe's 20th anniversary, Sophie Méchaly worked closely with designer and architect Guillaume Terver and Christophe Delcourt.
Together, they created the new Paul & Joe concept by combining their two universes: performance of the materials, painstaking detail, rigour and sensuality were thus the keywords behind this artistic enterprise.
An accent has been placed on a blend of wood, metal and coloured glass. The specially designed furnishings with sophisticated lines, for sale at the store, boast soft colours in line with the warm character of Paul & Joe stores.
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