Mar 14, 2017
Paul & Joe Beauté celebrates 15th anniversary with cat-themed makeup collection
Mar 14, 2017
This year, Paul & Joe Beauté is marking its 15th anniversary with a limited-edition collection of makeup essentials and accessories. The collection is packed with the label's usual quirky designs and motifs, where cats -- one of Paul & Joe's signature themes -- take center stage.
The cat is a favorite animal of designer Sophie Mechaly, founder of Paul & Joe. As well as gracing product packaging, paired with chrysanthemum motifs and prints from the Paul & Joe Sister spring/summer 2015 collection, kitties morph into lipstick batons and feline-design face and eye colors.
The collection features two accessories. First, a beauty vanity case, designed to house all the products in this feline makeup line, as well as jewelry and other trinkets and treasures. Second, a pouch-style makeup bag comes in the shape of a cat's head, and can easily fit into a handbag or travel case.
Paul & Joe's "Face & Eye Color" products are powder colors embossed with cat motifs, available in six shades. Each is formulated with jojoba oil and sodium hyaluronate. A matching case -- sold separately -- has also been designed to house three powder colors and a double-ended applicator.
The collection is completed with a lipstick. In true Paul & Joe style, the end of the lipstick baton is shaped like a cat's head, wearing a hat and a bowtie. It comes in the shade "Petite Princess."
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