Patagonia Europe takes over its shoe distribution
Wolverine World Wide, licensed by Patagonia Footwear, announced the transfer of Patagonia shoe distribution to the outdoor clothing label’s European branch. The change should strengthen the European organisation and enlarge the label’s footwear lines.
The shift will make Patagonia Europe more progressive. The company will take control of the commercialisation of the Spring-Summer 2011 collection whilst Wolverine will continue taking orders up until the end of 2010.
Wolverine World Wide’s brand portfolio includes Puppies, Merrell, Sebago and Wolverine and as far as footwear; Cat, Harley-Davidson and Patagonia. The outdoor environmentally-friendly shoes label Patagonia, achieves on average 333 millions of dollars in sales every year.
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