×
146
Fashion Jobs
NIKE
India Sports Marketing Manager
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
PUMA
Warehouse Manager-Offline Business
Permanent · Bengaluru
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Senior Product Manager - Enterprise Service Management (Esm), India – Tech Ops Icc
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
NIKE
Senior Security Engineer, India – Cis Icc
Permanent · Bengaluru
SHAYA BY CARATLANE
Merchandiser & Planner
Internship · MUMBAI
NIKE
Senior Software Engineer Iii, India – Marketing Technology Icc
Permanent · Bengaluru
NIKE
Talent Acquisition Coordinator – India, Icc
Permanent · Bengaluru
SS HOMME - SARAH & SANDEEP
Marketing And PR Intern
Internship · MUMBAI
TARAMA
Graphic Designer
Internship · MUMBAI
MASAR GROUP
IT Support
Permanent · DUBAI
NIKE
Sap Security Engineer – Sec Tech, Icc, India
Permanent · Bengaluru
Published
Sep 25, 2015
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Patagonia creates a line of sustainable jeans

Published
Sep 25, 2015

The message is straightforward: "Because Denim is Filthy Business". To present its new line of jeans, Patagonia has taken on a strong stance, one which may likely ruffle a few other feathers in the denim world. However, the American company wants the message to hit home with the release of its new sustainable jeans.

Patagonia campaign for its news line of jeans - Patagonia


"Our desire is not to point fingers at the players in the sector," pointed out Mark Little, the brand's Sportswear Director. "We voluntarily chose to be disruptive. We want to capture attention, for people to stop and ask themselves about how things are done in the industry."

The brand has created a line of three pairs of jeans for men and three for women ranging from 99 to 129 euros. Customers can opt for a sporty, stretch version, made with 71% organic cotton and 29% Coolmax polyester, and thus not exactly "green". There is a 100% cotton version for men, as well as a standard cut. For women, a 100% cotton boyfriend or slim cut. The brand thus offers something for both sporty types and urbanites.

Patagonia was already working with organic cotton but decided to review its entire manufacturing process to have more sustainable products. It isn't the only brand though to offer organic cotton denim. In France, there is Bonobos and 1083 and Sweden has Nudie Jeans & Co.

The American brand's initiative thus serves to give even more weight to the work already started by these brands.

Copyright © 2021 FashionNetwork.com All rights reserved.