Pantone collaborates with Mentos and Chupa Chups
It’s a rather unexpected collaboration. The label Pantone Colorwear is partnering with the third largest confectionery company in the world, Perfetti Van Melle, which owns the candy brands Mentos and Chupa Chups - the latter acquired by the Italian company in 2006.
The capsule collection adopts images from Mentos and Chupa Chups lollipops, transforming them into a wide array of colors - strawberry cream, cherry, lollipop, vibrant orange, lemon and apple green ... - All featured on hoodies and t-shirts, with or without hoods.
The clothes are made of viscose (exterior) and Merino (inside), with silkscreen prints and will be available in stores next July.
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