Pantene taps Selena Gomez as its new ambassador
Actress and recording artist, Selena Gomez, can add another title to her growing list after Pantene on Monday announced that it has chosen her to be the face of its latest campaign.
Pantene’s “Strong is Beautiful” campaign launching this August will feature the actress and celebrate the power of strong hair. She will appear in all forms of the brand’s marketing campaign including television, print and digital advertising, in-store displays, public relations and social media.
She joins the ranks of past Pantene ambassadors including Naomi Watts, Hillary Swank, Eva Mendes, Courtney Cox, Zooey Deschanel, Sanaa Lathan, Liv Tyler, Cat Deeley, and Gisele Bundchen.
“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” says Gomez.
Gomez shot to stardom at age 15 on Disney’s Wizards of Waverly Place television show in 2007. She transitioned from the small screen to movies with the Harmony Korine directed film “Spring Breakers” alongside James Franco and fellow Disney alum, Vanessa Hudgens. Her first solo album, “Stars Dance” debuted at #1 on the Billboard charts in 2013 and she will release “Good For You,” the first single to her to new album, on June 22nd.
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