Published
Sep 27, 2010
Sep 27, 2010
Oxylane (Decathlon) returns to the U.S.
Published
Sep 27, 2010
Sep 27, 2010
![]() © Décathlon |
French newspaper Le Figaro quoted, "Oxylane seized an opportunity to buy land in California. However, it is premature to imagine any plans yet". The purchase of this area, 85% unoccupied, at $11.7 million, paid in cash, seems to indicate a return of Decathlon to the USA. In 1999 the sportswear label tried to live the American adventure with the acquisition of MVP Sports chain but sold it some time later.
The new acquisition could mark a milestone for the group towards internationalisation. Apart from in the European countries, Decathlon is present in Brazil, China and to a less significant extent in India.
Original by Sarah Ahssen. Translated by Rosie Hart
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