Oriflame sign Kalki Koechlin as its brand ambassador
today Sep 15, 2017
Oriflame India, a Swedish direct selling beauty brand, has signed Bollywood actress Kalki Koechlin as its brand ambassador in the country.
The beauty brand will soon be launching a campaign with the actress titled, 'A Beautiful Change’ to spread message of protecting the environment.
Oriflame aims to reduce carbon emissions by 50% by 2020. It has collaborated with the RFA to source 100% of its paper and packaging requirements from credible certified sources by 2020, the company said in a statement.
Sergei Kanashin, SVP and Head of South Asia & MD India at Oriflame, said, "Being one of the fastest growing cosmetic companies in the world, we believe that beauty is beyond looks but it's the way one acts. While our products bring beauty and wellbeing into the lives of consumers, they are also manufactured in a way that they don't harm nature and the environment. We welcome Kalki in the Oriflame family and we look forward to a fruitful association with her."
Oriflame is also the first cosmetics company purchasing GreenPalm credits for 100% palm oil usage. All these initiatives push the brand closer to its goal of sustainability in bringing about a beautiful change in the world, the statement added.
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