Opening Ceremony and The Lipstick Lobby create lipstick to benefit Planned Parenthood
Opening Ceremony will sell the bright pink lipsticks, the profits of which will go towards Planned Parenthood. The Lipstick Lobby will create another shade later this year to benefit another non-profit.
The Lipstick Lobby, which describes itself as a social justice movement, has crafted a new shade of shocking pink lipstick to benefit Planned Parenthood. Called “Kiss My Pink,” the bright pink lipstick is vegan, cruelty free and made in the United States. The lipstick will be sold exclusively at Opening Ceremony and through The Lipstick Lobby’s site, with 100 percent of the profits of the $19 lipstick going to Planned Parenthood.
“It’s a simple way to speak up and speak out against the threats to women’s freedoms and health care posed by the Trump administration. It’s a small thing we can all do right here, right now to create change,” the group writes on its website.
The Lipstick Lobby has created an online campaign to promote the lipstick, with a mix of influencers like Nia Sioux Frazier and Aja Dang and models such as Chloe Blanchard and Amanda Smith using the lipstick to write politically minded slogans like “Nasty Woman” on their lips. The group also created the hashtag #LipstickItToTheMan to promote the lipstick on social media.
This is not the first time Opening Ceremony has used fashion to make a political statement. In January, the store staged a ballet to honor immigrants, with dancer’s wearing pieces from the brand’s Spring 2017 collection.
The Lipstick Lobby says it will release a second color later this year, benefiting a different charity.
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