Officine Panerai opens its second India boutique in New Delhi
Luxury watch brand Officine Panerai has joined hands with Indian luxury watch retailer to open its second exclusive boutique in India at DLF Chanakya in New Delhi.
The Richemont-owned brand first entered the Indian market with its debut boutique at the Taj Mahal Palace, Mumbai. This second boutique is spread across an area of 36 square metres and showcases the latest collections from the Italian brand.
Ethos had recently partnered with luxury watch brands like Festina, MeisterSinger and Junghans. It is expecting partnerships like these to boost sales and contribute around 15 percent to the company’s revenues.
The Officine Panerai boutique has been developed by Patricia Urquiola, the Spanish architect and designer, across all the Panerai boutiques worldwide.
The boutique is inspired by the main characteristic themes of Panerai, such as the Florentine origins, the link to the nautical world and the strong Italian heritage. It also features a large wall clock, a large scale version of Panerai’s iconic watch dial.
Ethos, run by watch components supplier KDDL, is the authorised retailer of over 70 luxury watch brands in India including Rolex, Omega and Rado, operating 45 premium stores in 14 cities.
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