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By
AFP-Relaxnews
Published
Feb 8, 2018
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Off-White and Jimmy Choo to unveil their collaboration at Galeries Lafayette

By
AFP-Relaxnews
Published
Feb 8, 2018

British luxury brand Jimmy Choo and streetwear label Off-White will celebrate the global launch of their collaboration on February 21,  with the opening of a pop-up at the Galeries Lafayette flagship on Paris' Boulevard Haussmann. The different styles that make up the collection will be displayed in a space set up beneath the legendary dome of the Parisian department store. 


Jimmy Choo


Announced last September during the spring/summer 2018 shows, the much anticipated "Off White c/o Jimmy Choo" collaboration will be launched globally on February 21 both online and in store. To mark the occasion, the two brands will open a pop-up store in Galeries Lafayette on Boulevard Haussmann in order to showcase the original collection's different looks. The space will remain open until March 4. 

The collection is Jimmy Choo's first partnership with a ready-to-wear designer for a line of commercial footwear. The brand has teamed up with Off-White, headed by fashion prodigy Virgil Abloh, which has previously worked on collaborations with sportswear-inspired brands such as Nike

The pieces in the collaboration were inspired by Diana, Princess of Wales, channeling iconic 90's design while also incorporating details reflecting current trends in order to appeal to the needs and tastes of modern princesses. In this spirit, the collection features conceptual shapes, tulle, floral embellishments and gemstones. 

Speaking of the collaboration, Sandra Choi, Jimmy Choo creative director, explained, "To collaborate with a brand like Off-White allows Jimmy Choo to explore a new avenue and take part in a different conversation. I love to mix it up by getting together with a different creative mind, identifying our synergies and combining our DNA to create a beautiful and surprising collection with unexpected links to the roots of our brand."

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