Nirav Modi to take up cause of elephants in Asia

Global luxury jewelry house brand Nirav Modi has partnered with the Elephant Family, a charitable organization to highlight the plight of the Asian elephant by raising funds to various awareness projects on ground.

The two collaborated to organize the India-edition of the Elephant Parade that was attended by Their Royal Highnesses, The Prince of Wales and The Duchess of Cornwall at the British High Commissioner’s residence in New Delhi.

As a tribute to the elephant, Nirav Modi transformed the auspicious elephant with the artistic visualization of his finest jeweled creations, named as 'Ratnaraj'.

“The signature Jasmine cut diamonds decorate the legs and feet of the elephant; while fiery rubies and Mughal cut diamonds from the majestic mogok ruby suite adorn the elephant’s head and trunk”, the brand said.

Founder and Creative Director, Nirav Modi in a statement said: "Nirav Modi jewels is proud to partner with the Elephant Family. The elephant has always fascinated me: the Nirav Modi monogram, that depicts majesty, strength and grandeur, is inspired from this humble animal, which is revered and considered auspicious in Asia. It is vital to protect this gentle animal, and we are happy to make a difference."

The brand recently added its third store in India in the National Capital Region (NCR) in Delhi and is expected to add a store later this year at Bengaluru. Nirav Modi is also planning to expand its presence in the global markets like Europe, USA and the Far East.

The Nirav Modi brand currently has nine stores across the globe in cities like Mumbai, New Delhi, New York, Las Vegas, Honolulu, London, Macau, Hong Kong, Singapore and Beijing.

Nirav Modi to take up cause of elephants in Asia

See also