Nike opens first women's only store in Europe in London
Female Nike fans in London can rejoice - the label has chosen the British capital for its third women's only-store, which just opened on 33 King's Road, the west London shopping street.
Nike has previously opened women's only-stores in Newport Beach, California, and Shanghai, China. The new London store measures 2,200 ft². It offers bespoke services such as pant hemming, gait analysis and bra fitting, and will also host free weekly Nike+ Training Club classes and a Nike+ Run Club. The location also features a “click and collect” system, allowing customers to order online and pick up their purchases in the store.
“Our new King’s Road store is yet another example of our commitment to women to bring them the very best of Nike,” said Heidi O’Neill, VP & GM Nike Stores. “Our women’s business has never been stronger and our deep connections with women at retail are helping fuel this growth.”
Style-wise, the store features art by Isamaya French, a London-based illustrator and make-up artist, and its changing rooms have three light settings: morning, afternoon and evening.
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