Nickelson re-brands as Nickelson Three·Zero
Visitors to the Panorama Fair in Berlin, from July 7 to 9, and the Modefabriek in Amsterdam, on 12 and 13 July, will be the first to see a new, re-branded Nickelson collection.
The international fashion brand, founded in 1985, is returning to its roots, which it refers to as "quirky, striking and futuristic designs." It will now be called Nickelson Three·Zero and have an urban feel.
Director Nick Amann said that there had been less room for new designs at the brand in recent years due to market demands. "That's the downside of success. We could not stray too much from previous collections, which can make you loose inspiration and fun in designing," he says. "We've always been a bit strange in the world of fashion. We created designs we liked ourselves, without compromise. That's what we are going to do again. We want to be prominent, different from others."
The company has now swapped its well-known 'established 1954' tag in for the new '3.0'. "We start with new, unusual forms and materials, asymmetrical, in different layers. We get our inspiration from the way young, trendy people all over the world combine fashion and wear it on the street," Amann explains.
The complete Nickelson Three·Zero 2016 summer collection will be out in January or February.
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