Nice Things arrives in the USA
Nice Things began 2016 with a bang, by boosting its footwear and children's ranges and accelerating its international expansion, marked by the brand's arrival in the USA.
The Spanish brand recently arrived in the USA, where it is available at some thirty retailers, including Anthropologie. This is a first foray by Nice Things, whose Spring-Summer 2016 collection is set to reach the stores in the coming weeks.
"The USA is a key growth vector for us, though we will have to work very hard on this market, which is highly challenging. To introduce our brand, we are primarily targeting concept stores, though we are open to other types of store too," explained Anna Camprodon, the brand's Sales and Marketing Director.
Besides working on its international expansion, the Spanish brand, whose main market remains France, is also busy on its product range.
This winter, Nice Things launched a footwear collection featuring 6 models in different colours, a line targeted to the retail and wholesale channels which is set to grow larger in 2016.
Finally, although womenswear still accounts for 85% of revenue, Nice Things is not currently planning to neglect its children and baby lines, which were launched in 2011. This is why the brand decided to widen its range: from now on it will feature baby items from 0 to 24 months, as opposed to 0 to 18 months before. In terms of childrenswear, though sizes will not change (from age 4 to 14), the style will nevertheless evolve.
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