×
162
Fashion Jobs
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager
Permanent · Aurangabad
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
CELEKT GADGETS LLP(A UNIT OF CELKON IMPLEX LTD).
Area Sales Manager / Executive (Male or Female)
Permanent · Adilabad(U)
ACME SERVICES
Sales & Marketing Manager For a Leading Apparel Company
Permanent · Mumbai
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Bihar All District)
Permanent · Katihar
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Rajasthan) All District
Permanent · Kota
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Uttar Pradesh)
Permanent · Gorakhpur
KALPA ELECTRIKAL PVT. LTD
Hiring Assistant Production Manager- Transformers/ Switchgear Industry
Permanent · Bengaluru
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager - Delhi, Jodhpur & Kota
Permanent · Kota
MEDLEY PHARMACEUTICALS LTD
District Sales Manager - Calicut
Permanent · Kozhikode
CHOLAMANDALAM INVESTMENT & FINANCE
Area Sales Manager - Sme / Lap (Mumbai)
Permanent · Mumbai
CENTURY PLYBOARDS (I) LIMITED
Project Sales Manager
Permanent · Thiruvananthapuram
Published
May 22, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nextatlas, pioneer in detecting trends on the web

Published
May 22, 2015

For years, experts have put their noses to the wind across the globe in order to anticipate trends. In the internet age, the brothers Luca and Alessio Morena - the former a philosophy researcher, the latter a architect/web designer - had the simple idea to perform the same type of research directly on the web... and they discovered that nobody had yet thought of the idea! They created Nextatlas, the first internet trend detector.

Art in fashion, one of the trends detected by Nextatlas


After launching the app Icoolhunt in 2010, a photo-sharing platform designed to highlight the latest trends, the two brothers from Turin, co-founders and CEOs of the company Icoolhunt, launched the service Nextatlas, a website (nextatlas.com) on which brands can easily visualize emerging trends according to sectors and their needs, via the aggregation of images from various social media streams like Tweeter, Instagram and Tumbler. 

"For several years we have been witnessing a radical change, where reality now makes itself known on the internet. So we thought, why not take advantage of this wealth of information generated by the internet in order to set up regular monitoring. We aggregate all the things that have a mutual affinity. It’s not just fashion trends, but of all the movements emerging in different areas,” explained Luca Morena.

An example of analysis offered by Nextatlas


The Morena brothers developed a series of algorithms and processes that achieve, through the aggregation of images and similar tags, visual content parsed by their analysis filters. Their editorial team then puts these trends in context. 

"There are no more seasons; the information comes in real time and can be geotagged as needed. We thus offer our customers a vision of all current trends, while also indicating their popularity," said Luca Morena. 

The company, whose operational base is in Turin and whose headquarters is in Pula in Sardinia, employs ten people, and has already attracted investors such as Atlante Ventures Mezzogiorno, a private equity fund run by the Italian bank Intesa Sanpaolo. It currently has fifteen clients, from Prada to e-Pitti.com, as well as Fiat, Maserati, Barilla, insurer Allianz and L'Oréal, Kiko, Freddy and Yamamay.

Alessio and Luca Morena, co-founders and CEO’s of Nextatlas


With thousands of data compiled and analyzed and offering customized dashboards, Nextatlas can be used in several different ways. It is used, for example, by apparel brands to better understand how to compose their stock or to find inspiration for their next collection. 

This service is also useful for product development and marketing, in order to develop advertising campaigns in line with current trends across sectors.

Copyright © 2021 FashionNetwork.com All rights reserved.