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Published
Jan 16, 2015
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New Look is launching a new line of women's activewear

Published
Jan 16, 2015

New Look is launching into sportswear. While the British retailer already produces fleecy sportswear products, which could almost be classified as homewear, it hadn't yet truly targeted the performance segment. Judging by the number of competitors who have recently become involved in the segment, it seemed high time for New Look to join the game.

Image: New Look activewear.


New Look is launching a new line of activewear for Women in January through its network of 1,200 stores worldwide as well as on its e-shop. In addressing current trends, the thirty-piece collection features a running-based focus.

Leggings, jackets, tops, jackets and even footwear are accessibly and fashionably positioned (12 to 25 euros). With attractive prints and neon colors, the "New Look Sport" line addresses the stylish athlete.

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