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Published
Jan 25, 2016
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New Balance creates a subsidiary in Spain

Published
Jan 25, 2016

Footwear brand New Balance is expanding its footprint in Spain with a new subsidiary. According to Palco 23, the subsidiary will answer to the company’s UK branch and will be responsible for opening a number of outlet stores in Spain.

New Balance creates a subsidiary in Spain - facebook


The shoe brand, which was until now distributed in Spain by Alfico, set up the new company called New Balance Retail Spain in July. The subsidiary already manages New Balance’s outlet store at La Roca Village shopping center in Barcelona.

The sportswear company also acquired its Italian distributor, Gartner Sports, in December 2015. With the additions, New Balance is strengthening its foothold in Europe, where it has also increased its brand visibility thanks to a deal it signed with Liverpool football club to be its official kit supplier.

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