Alison Loehnis.

The Net-a-Porter Group has named Alison Loehnis as Managing Director of the on-line luxury fashion etailer Net-a-Porter.com. This appointment further strengthens the senior management team of the brand triumvirate reporting to Natalie Massenet and Mark Sebba, both of whom will continue in their roles as Executive Chairman and CEO of The Net-a-Porter Group.

Loehnis, who joined the company in 2007, was previously Vice President of Sales and Marketing for Net-a-Porter during which time she played the lead role in the development of Mr Porter which launched earlier this year and a crucial role in the launch of The Outnet.

Prior to Net-a-Porter Loehnis worked for the LVMH Group as Global Sales and Marketing Director for Thomas Pink and prior to that worked in Creative Development for the Walt Disney Company.