Neil Barrett opens concept shop at Harrods
Harrods, the iconic London department store, has welcomed a new shop-in-shop: a conceptual store for British fashion designer Neil Barrett, designed by well-known architect Zaha Hadid.
The store is located on the lower ground floor in the Contemporary Collections department and measures 480 ft². Harrods says it "marks one of the final additions to the redevelopment of the Harrods Menswear Contemporary department, which now spans over 34,000 ft² of lower ground floor retail space."
The shop-in-shop is also an important landmark in Barrett's retail expansion. Hadid's design "displays a unique relationship between fluid and Cartesian, solid and void, sharp and soft materiality; paralleling Barrett's balanced combinations of contrasting influences in his collections," Harrods commented.
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