×
446
Fashion Jobs
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Ahmedabad
HERITAGE FOODS INDIA
Area Sales Manager(Hyderabad & Vijayawada) @ Hfl
Permanent · Hyderabad
NASH INDUSTRIES (I) PVT. LTD.
Production Manager Position With Nash Industries-Pune
Permanent · Pune
ACCELERATE SOCIAL WELFARE FOUNDATION
Area Sales Manager
Permanent · Noida
VR INDUSTRIES PVT. LTD
Area Sales Manager
Permanent · Chennai
G.R. BATHLA & SONS
Marketing Executive/Area Sales Manager
Permanent · Ludhiana
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Cutting Manager/Production Head - Garments Industry
Permanent · Bhiwandi
KALPA ELECTRIKAL PVT. LTD
Hiring For Production in Charge/ Manager (8-15 Yrs Exp)
Permanent · Bengaluru
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Delhi
Permanent · Pune
RAJ RAJESHWARI SPICE FOODS LTD.
Area Sales Manager/Senior Sales Officer Required
Permanent · Bareilly
PARK RETAIL MARKETING PVT LTD
Job Opening For Area Sales Manager
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Rohtak
Published
Sep 5, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

MyTheresa links with Stella Mccartney on video series

Published
Sep 5, 2017

British designer Stella McCartney has joined forces with luxury e-tailer Mytheresa to collaborate on an exclusive video series marking the launch of her mainline and her adidas by Stella McCartney AW17 collections on the site.


Mytheresa/Stella McCartney


Exclusive videos are becoming an increasingly popular option for luxury online retailers to promote big name collections as they drop in-store and this one features star model Binx Walton, sharing her personal thoughts and “displaying the many facets of Stella McCartney” as she changes into several unique looks.

The three videos follow her on a “typical day” out and about in New York, dressed in the designer’s creations from morning to evening. The videos act as more than just a straightforward clothing catalogue with a strong lifestyle element helping to illustrate just how the featured product can enhance the wearer’s daily life.

For instance, chapter is called ‘One On the run’ and introduces Walton’s workout routine and focuses on McCartney’s adidas work. Walton talks about how she stays active, and what keeps her motivated.

Chapter Two, called ‘I’m a shoe person’, follows as she preps for a casual day in the city, explains her typical style and why she’s drawn to her favourite accessory.

In Chapter Three, called ‘You wear the clothes, the clothes don’t wear you’, Walton changes into a McCartney evening dress for a night out, while giving insights on her style icon and fashion mantra.


 



Walton is a strong choice for the videos as her star is rising and she has appeared in campaigns for Céline, Marc Jacobs, Alexander Wang, Calvin Klein 205W39NYC, Tom Ford, Fendi, DKNY, and Balmain.

The project was directed by Markus Ehinger, the German cinematographer and director known for beauty and fashion films.

The Stella McCartney Aw17 collection and the exclusive video collaboration will be available online at mytheresa.com from September 6.

Copyright © 2021 FashionNetwork.com All rights reserved.