Myntra ties up with Zoom to widen reach across India
Online fashion retailer Myntra has got into a brand partnership with Zoom, an entertainment channel from the Times Network and is looking to widen its customer base by tapping the youth, which is the channel’s target audience.
As part of the partnership, Myntra will be the style partner for the channel and will be actively involved in the styling of the channel’s new shows, brand new web-series, short formats and exclusive experiences.
Through this unique partnership, Myntra also aims to make #seeittobuyit a reality, where what the consumer sees on screen can be easily accessed on Myntra.
MK Anand, MD & CEO, Times Network in a statement said, “We have changed the rules of stereotype partnership deals in the industry with our unique association with Myntra. The refresh to ‘Zoom styled by Myntra’ reflects the kind of real, conversational and multi-lingual entertainment that viewers in India are looking for.”
Speaking on the association, Ananth Narayanan, CEO - Myntra & Jabong, said, “As the nation’s leading destination for fashion, Myntra is constantly looking to innovate and make Fashion more accessible to consumers in India. There are a few fundamental beliefs that make the Zoom partnership very exciting.
“One, our research shows, by 2020, 75% of the content consumed will be video content and Made for India original content will grow substantially. Secondly, Fashion as a category lends itself well to the video format, much more than any other category. With the Zoom TV association, our aim is not only to make fashion more accessible, but to make “buy it as you see it” a reality. Each show will be styled by Myntra and you can easily get similar looks on Myntra. This is a unique collaboration and we are very excited,” he added.
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