Myntra’s EORS 8 witnesses 47 percent growth, acquires 5 lakh new customers
Online e-commerce fashion platform Myntra has claimed that the 8th edition of its flagship sale event End of Reason Sale (EORS) was its biggest ever till date with a growth of 47 percent over last year.
Myntra managed to surpass its own expectations by 7 percent as it was expecting a growth of 40 percent over its June edition before the start of the sale. The company also managed to acquire 5 lakh new customers during the four-day sale event.
Around two million customers participated in EORS shopping over 9 million products across Myntra and Jabong. The sales on the platform increased 8 times over normal days during the event.
Commenting on EORS-8, Ananth Narayanan, CEO, Myntra - Jabong, in a statement said, “With each passing edition, EORS gets bigger and better and EORS 8 is the biggest one yet with 2 million users shopping for 9 million items over 4 days.
“Traffic to our platforms rose by 3x over normal days and we recorded a 47% growth in sales over last year and have acquired 5 lakh new customers across both the platforms. We recorded 7600 orders per minute at peak and had over 2.8 million orders placed over the four day sale,” Narayanan added.
The EORS 8 event saw strong sales from tier II and III cities, which contributed 50 percent to the overall sales on the platform.
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