×
331
Fashion Jobs
BAJAJ FINANCE LIMITED
Walk-in on 28-Oct-21 For Two Wheeler For Area Sales Manager
Permanent · Yavatmal
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - Haryana
Permanent · Sonipat
INLEAD ELECTRONICS PVT LTD
Territory Sales Manager - Ghaziabad Zone
Permanent · Ghaziabad
PANDIAN PICKLES AND CO
Area Sales Manager / Sales Officer - Fmcg - 3 Locations
Permanent · Chennai
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Nalgonda , Nizamabad
Permanent · Nizamabad
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales - Rajahmundry
Permanent · Rajahmundry
SDP HR SOLUTION
Production Manager - Mnc Chemical Company - Dahej
Permanent · Bharuch
AMBRANE INDIA PVT LTD
Area Sales Manager | Ambrane India | Multiple Locations
Permanent · Lucknow
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Jaipur (Boards Division)
Permanent · Jaipur
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ernakulam / Kochi / Cochin
Permanent · Kochi
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ernakulam / Kochi / Cochin
Permanent · Kochi
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Category Manager/sr. Manager-Institutional Sales - Garments Industry
Permanent · Bhiwandi
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Godda
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Bihat-IV
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Bihpur
ZYDUS WELLNESS
Excellent Opening For Area Sales Manager
Permanent · Indore
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Gujrat)
Permanent · Ahmedabad
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager/Jharkhand
Permanent · Lohardaga
CIEL HR SERVICES PVT LTD
Mechanical Maintenance Manager
Permanent · Coimbatore
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Gujrat)
Permanent · Gandhinagar
EARTH BUDDY
Area Sales Manager
Permanent · Gurugram
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (mp)
Permanent · Bhind
Published
Dec 14, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Myntra partners with Disney for Star Wars clothing collection

Published
Dec 14, 2017

As the latest film in the Star Wars franchise gears up to launch in India on December 15, Myntra have partnered with Disney to release a range of licenced clothing through their private brand, Kook N Keech.

Myntra have partnered with Disney to release a range of Star Wars clothing - Myntra


Myntra has an increasing number of private brands and one of their most promoted is their casual wear label Kook N Keech which they chose as the vehicle for their recently launched Star Wars collaboration with Disney. The e-commerce giant has released a men’s, women’s, and children’s wear collection that features hoodies, t-shirts, sweat pants, shirts, shoes, bags, and hats that all feature Star Wars logos and characters.

Other brands that Disney have partnered with include the menswear label Celio; the Chinese smartphone business OnePlus; and Tata Motors. Hamleys, Lego, Hasbro, Funskool, Amazon, and Scholastic have also acquired licensing rights of the film. It is expected that a total of around 200 crore rupees (approximately 30 million dollars) will be generated in revenue through sales of such licensed products. Myntra have released a plethora of Star Wars items and are betting big on the film’s popularity.

India certainly has less brand tie ups than the UK and US for the film and Anand Chakravarthy, a Managing Partner of Wavemaker India opined: “For Disney in India, Star Wars is a good franchise but when you compare it to the world, India will add a drop in the ocean in terms of revenue. So their marketing budget in the country will also be limited.”

However, where international films were once incomparable to their Bollywood counterparts, many releases are now giving them a run for their money, apparent in the increasing number of brand deals being forged. 

Copyright © 2021 FashionNetwork.com All rights reserved.