Myntra launches in house wearable device Blink Go

By

Maverick Martins

Published
Jun 20, 2018

Online fashion retailer Myntra has launched its first smart wearable device Blink Go developed by the company’s in house team at the Innovation Labs @ Myntra-Jabong.
 

Blink Go will go on sale during the company’s upcoming flagship event End of Reason Sale (EORS) from June 22 to 25. This is the first wearables product by Myntra post the acquisition of Bangalore-based technology start-up Witworks.
 
Myntra has acquired Witworks to develop wearable products for its in house brands in order to tap into the Rs 300 wearables industry in India.

Commenting on the launch, Jeyendran Venugopal, Chief Technology Officer, Myntra, in a statement said, “This is an exciting moment for Myntra as we foray into the connected wearable segment with our first product Blink Go which is a perfect blend of fashion and technology to help our customers keep track of their goals and stay fit. 
 
“The market for smart wearables in India has been growing at a CAGR of 140% over the last 5 years with 85% of the sales happening online. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring 10-20% of the wearables market over the next 3 years,” he added.
 
Blink Go is a smart wrist band developed to help users monitor their fitness parameters and set personal fitness goals.  It has been priced at Rs 4199 (approx $55) and will be available at a special price during the EORS event.