Myntra expects 40 percent growth during 8th edition EORS

By

Maverick Martins

Published
Jun 19, 2018

India’s leading online fashion platform Myntra is expecting 40 percent growth during the 8th edition of its upcoming End of Reason Sale (EORS) that will be held from June 22 to 25.
 

Myntra’s subsidiary Jabong will also be participating in the event and expect sales to jump 6 times during the sale period as compared to normal days. The etailer is expecting strong sales from tier II and III cities during the sale period.
 
Speaking about EORS, Ananth Narayanan, CEO, Myntra-Jabong, in a statement said, “EORS 8 is prepped and ready to have over 11 million unique users for Myntra over 4 days. We are geared to handle 63 million sessions and expect to register a 40% growth over the previous June edition.”

“We have created the necessary infrastructure to increase delivery speed by 15% and have also doubled our Kirana network of stores to 7500 spanning across 50 cities, thereby targeting to complete 90% deliveries within a week of the sale,” Narayanan added.
 
The 8th edition of EORS will see participation by over 2,500 brands with over 6 lakh products on offer with discounts ranging from 50 to 80 percent. The company is also expecting to acquire 5 lakh new customers during the 4 day sale period.
 
Brands like Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer and Mango along with Myntra’s private brands, such as Roadster, HRX, All About You, Mast and Harbour will be participating in the event.