×
227
Fashion Jobs
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU
HECTOR AND STREAK CONSULTING PVT LTD
Assistant Manager Production - Textile,Fabrics,Plastic,
Permanent · NASHIK
HECTOR AND STREAK CONSULTING PVT LTD
Manager Accounts - For a Manufacturing Company in Mumbai
Permanent · Mumbai
GENIUS CONSULTANTS LIMITED
Warehouse Manager in a Leading Garments Manufacturing Company
Permanent · Kolkata
GENIUS CONSULTANTS LIMITED
Digital Marketing Executive@ Hiring is Going on
Permanent · Kolkata
SUPER FASHION
HR Manager / sr. HR Manager (For Garments Industry)
Permanent · Faridabad
SUPER FASHION
General Manager Production / Production Manager (Knits Garments)
Permanent · Faridabad
CAREERPLUS PLACEMENTS PRIVATE LIMITED
Opening-Head Production - Leather Bag @Chennai
Permanent · Chennai
RELIANCE INDUSTRIES LTD
Cluster Merchant
Permanent · COIMBATORE
KOMAL TEXFAB PVT LTD
Export Manager - Documentation
Permanent · Ahmedabad
HONEYBEEZ CONSULTANCY
Business Development Manager
Permanent · Mumbai
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Chennai
JOBS TERRITORY
Hiring For Sales Manager |3 to 6 Yrs Exp | Bangalore
Permanent · Bengaluru
JOBS TERRITORY
Hiring For Sales Manager |3 to 6 Yrs Exp | Bangalore
Permanent · Bengaluru
IDEASPOT CONSULTANT
Digital Marketing Manager - Reputed Garments Company
Permanent · Kolkata
IDEASPOT CONSULTANT
Manager HR & ir - Reputed Garments Industry - Kolkata
Permanent · Kolkata
IDEASPOT CONSULTANT
Marketing Manager - Reputed Garments Company - Kolkata
Permanent · Kolkata
KOMAL TEXFAB PVT LTD
HR & Admin Manager / sr.Manager
Permanent · Ahmedabad

Mode City: 350 brands depart for Lyon

Published
today Jul 8, 2016
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In the Mode City program, it was written that 2016 will be a year like no other. The French swimwear and lingerie trade show found itself clashing with the Euro football final in Paris, and for logistical purposes, organisers Eurovet decided to "relocate" to Lyon for the upcoming edition, July 9-11. A stomping ground not all unfamiliar, considering the trade show took place here up until 2007.


Aerial view of the top of Mode City (to the right) and Interfilière(to the left) for the July2016 edition - Eurovet.


It's a history, which probably reassures some of the exhibitors. That said, there will be 350 brands presenting in hall 6 for Eurexpo, compared to the 400 at Porte de Versailles last year.

"It's more the younger brands that will be absent, those who aren't familiar with the trade show ever being in Lyon. For certain ones, taking into account their small size, it's also less costly to present in Paris for practical reasons," explains Taya de Reyniès, lingerie and swimwear division director, Eurovet.

The zone 'Limited Edition', dedicated to young designers, will suffer from reduced numbers, with around 50 brands expected to attend, compared to 75 in previous years.

Some familiar exhibitors will also be missing from this edition, such as Aubade. But several global names will return such as Simone Pérèle, Banana Moon, Chantelle, Lise Charmel, Panache, Seafolly, L'agent by L'Agent Provocateur and Jolidon. They will join Lou and Vanity Fair, as well as Billabong.
 
As well as a 'concept store', with a selection of 15 brands dedicated to activewear, additional products and design ideas for retailers, a sport course will guide visitors past exhibitors offering sports line, scattered throughout the trade show.

Next to visitor numbers, organisers hope Eurovet will attract more of the French - after a downswing in their presence last year - as well as visitors from countries in southern Europe, Switzerland and Austria.

"We know that for northern Europe, Lyon isn't favourable," said Taya de Reyniès. "The other drawback is Britain with Brexit putting stops on registrations..." she added.

Buyers from Asia and the Middle East are registering in droves much like other editions. Co-located with neighbour Interfilière, which sees many exhibitors drawn to the region, Mode City hopes to convince people of Lyon's strengths.

This can be seen via some of the activities taking place at different locations throughout the city, such as the quais de Confluence and the Sucrière where a bikini exhibition is to be held. There's also a tour of the city available for visitors.

Who knows if, in the case it is successful, Mode City could rediscover a taste for the Lyonnaise life. It's no longer off the cards.

 

Copyright © 2020 FashionNetwork.com All rights reserved.