Moda Operandi unveils new site

By

Obi Anyanwu

Published
Apr 14, 2015

The first online luxury retailer to provide consumers access to full designer collections straight from the runway unveiled a new website on Monday, featuring bolder images, exclusive videos and editorials in an immersive onscreen experience.

 
Deborah Nicodemus, CEO of Moda Operandi, said, "We're changing the way consumers interact and engage online. Five years ago consumers were browsing luxury online. Today online has proven to be a powerful and profitable channel for luxury e-commerce.  It is critical that shoppers feel as confident purchasing luxury brands online as they do offline.”

The redesigned website includes a new search functionality, optimized load times, enhanced personalization options, and the ability to shop in multiple currencies.

"We differentiate ourselves by being able to bring our customer a shoppable runway before anyone else. It's a highly distinguished and romantic shopping experience," said Keiron McCammon, CTO of Moda Operandi. 

The website’s redesign follows the company’s recent $60 Million Series E round of funding and the company’s acquisition of San Francisco-based ModeWalk, the fashion website that allows personal stylists to connect with their clients using on-line tools.