×
261
Fashion Jobs
RELIANCE INDUSTRIES LTD
Sales Officer - Saree Specialist - Chennai t.Nagar
Permanent · CHENNAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HYDERABAD
SPACE CONSULTANTS
Manager-Sales&Marketing
Permanent · Bhiwani
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · PANCHKULA
GENIUS CONSULTANTS LIMITED
HR Executive(Female)@Leading Hosiery Manufacturing Company in Agarpara
Permanent · KOLKATA
SHOPPERS STOP LTD
Unit HR Head
Permanent · MUMBAI
FLOOR & FURNISHINGS INDIA PRIVATE LIMITED
Sales Executive/ Sales Officer
Permanent · PANCHKULA
SELECTIVE GLOBAL SEARCH PVT. LTD.
Retail Sales Executive
Permanent · MUMBAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HALDWANI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Aligarh
SREEDHARA TEXTILES PRIVATE LIMITED
Deputy Manager - Fabric
Permanent · COIMBATORE
PANACEA VENCER
we Have Opening For Accounts Manager & Finance Manger For Garments
Permanent · COIMBATORE
JOBZ DADDY
Category Head For Home Decor of The Top Most Designer of India
Permanent · GURUGRAM
SMART SOURCE
Manager Market Place - Leading Fashion Retail - Bangalore
Permanent · Bengaluru
NCDI PLACEMENT CONSULTANCY
Accounts Executive For Retail Industry
Permanent · Lucknow
NCDI PLACEMENT CONSULTANCY
Customer Relationship Managere For Retail Industry
Permanent · LUCKNOW
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU

Missguided adds diverse mannequins complete with flaws

Published
today Feb 21, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion e-tailer Missguided is extending its pro-diversity, pro-imperfections strategy with a fresh approach to in-store display.


Missguided



In recent periods the company has started opening physical stores and it is now adding a new slant on its diversity campaign into those stores with the launch of a more diverse mannequin range, complete with flaws, to display its collections.

The new mannequins represent a variety of ethnic backgrounds but the company has gone further by using a make-up artist to add features such as stretch marks and vitiligo, making the mannequins exclusive to the brand.

It means the company is a pioneer in the mannequin space. Unretouched photography has become more commonplace in recent seasons but the in-store models on which clothing and accessories are displayed have largely retained their unrealistic ‘perfect’ finishes and proportions.

The move follows the launch in December of an unretouched #makeyourmark social media campaign under its #keeponbeingyou banner that had debuted in November.

And the latest mannequin development could get a thumbs-up from customers as the launch of that unretouched campaign seemed to meet with consumer approval, garnering over 122,000 Instagram likes.

The campaign saw it proclaiming “a mission to inspire babes the world over to love themselves, for themselves, to embrace your flaws and not to strive for what the world perceived as perfection” and pledging to “never retouch our models' perfect 'imperfection' out."

Copyright © 2020 FashionNetwork.com All rights reserved.