Miss Sixty opens in Florence and thinks about London
Miss Sixty opened a new concept store in the heart of Florence: it extends over an area of 135 m2 on two floors, with two shop windows overlooking Via Roma, Florence's traditional shopping destination.
The new Florence shop, following the lead of the store opened at the end of 2014 in Via del Corso in Rome, is inspired by 1960s art and architecture.
It's an innovative blend of white surfaces, wooden structures and geometrical shapes in gold-plated metal, which lend the interiors a contemporary, aspirational look, and will showcase the collections of the brand that was launched in 1991.
After Florence, Miss Sixty will further consolidate its European repositioning strategy by opening in the next few months a new mono-brand store in Brompton Road, London. This will be the second shop in the UK after the one opened at Westfield White City, London, in September.
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