×
185
Fashion Jobs
LE HUMAN RESOURCES SOLUTIONS PVT LTD
Production Manager
Permanent · Pune
FIRST MERIDIAN BUSINESS SERVICES
Head Production Manager
Permanent · Gurugram
ADECCO INDIA PRIVATE LIMITED
Sales Manager
Permanent · Mumbai
ALEMBIC PHARMACEUTICALS
Area Development Manager
Permanent · Pune
LEVI'S
Technical Product Manager
Permanent · Bengaluru
THE SEARCH HOUSE (A DIV OF JSD SEARCH HOUSE PVT. LTD.)
Manager Production-Sheet Metal (Laser /Punching/ Press Break)
Permanent · Bhiwadi
ABHAY INDUCTION TECH PVT LTD
Sales Manager
Permanent · Ahmedabad
FREELANCER PRATIK PARIKH
Opening in Leading Life Insurance Company/ Area Business Manager
Permanent · Gandhinagar
MANISHMEDI INNOVATION
Area Sales Manager
Permanent · Hyderabad
OJB HERBALS
Area Sales Manager
Permanent · Ranchi
LIVE BIOTECH PRIVATE LIMITED
Area Sales Manager, Regional Sales Manager, Zsm
Permanent · Chennai
KM ELECTRONIC CABLES PVT. LTD
Area Sales Manager - Vijayawada
Permanent · Chennai
CTA APPARELS PVT. LTD
Opening For Merchandising Manager- Noida(Garment Export)
Permanent · Noida
CTA APPARELS PVT. LTD
Opening For Merchandising Manager- Noida(Garment Export)
Permanent · Noida
STAR UNION DAI ICHI LIFE INSURANCE (SUD LIFE)
Hiring- Area Manager - Bancassurance- Kolkata Metro
Permanent · Kolkata
NIKKO & CO.
Area Sales Manager /Sales Officers(5-10 Yrs Into Fmcg)
Permanent · Karimnagar
FUTURE GENERALI
Opening For Area Manager in Bangalore With Future Generali li
Permanent · Bengaluru
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager
Permanent · Mumbai
LENSKART
Area Operations Manager
Permanent · Chennai
ADECCO INDIA PRIVATE LIMITED
Job Opening For Area Sales Manager Role For Mnc Company
Permanent · Bengaluru
DR LAL PATHLABS
Area Sales Manager -Chandigarh
Permanent · Chandigarh
JOB INDIA
Regional Manager Sales (Backend Operations)Garments - Gurgaon
Permanent · Faridabad
Published
Aug 26, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

McArthurGlen launches a global campaign focusing on denim

Published
Aug 26, 2013

In Brazil, China, Russia, South Korea and across Europe: McArthurGlen is launching a global campaign. The group, which specializes in the development and management of designer outlet centers, announced that the focus will be on denim, starting on August 31. With “The Art of Denim,” McArthurGlen will showcase the denim offerings from the labels carried in its centers.

McArthurGlen launches a global campaign. Image: McAthurGlen.


In a press release, Julia Calabrese, the group’s CEO, explained: “The campaign is about making shopping fun and stimulating, creating a retail experience rooted in fashion history, and one that reflects that our centers offer the most sought-after names in the world of fashion. It also comes at a time when denim continues to be a huge trend for the Autumn/Winter collections."

The group has invested some 4 million euros in this campaign, which will involve its 21 European centers. It notes in passing that last year the brands carried in its stores sold more than 5 million denim items.

To help it promote its first-time marketing initiative, the group partnered with ELLE magazine’s international editions. It created a 12-page supplement that will appear in the English, German, Greek and Dutch versions of the magazine, as well as multi-page advertising for the Brazilian, Chinese, Korean and Russian editions. Above all, the group and the magazine are launching a competition, named "The Art of Denim Award." Denim stylists will be able to compete between September 16 and November 10. The winners, chosen by a jury of specialists, will see their work highlighted in a later edition of the magazine.

Copyright © 2022 FashionNetwork.com All rights reserved.