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Translated by
Barbara Santamaria
Published
Oct 18, 2016
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Massimo Dutti launches SOFT with VR experience

Translated by
Barbara Santamaria
Published
Oct 18, 2016

Inditex’s Massimo Dutti has created a virtual reality store to celebrate the launch of its new capsule collection, Soft. 


Soft collection, Massimo Dutti - Massimo Dutti


Featuring clean and simple lines, the menswear collection was designed to offer comfort and elegance for every day wear. Available online only, the products are showcased in a virtual reality store, which shoppers can navigate using a VR device such as headset or glasses.

The initiative is also available as an online virtual store with 360-degree panoramic photography to allow users at home to walk around the high end space and select items for purchase.

Shoppers can get their hands on the collection via the standard online checkout or purchase them inside the virtual reality store.

Soft is a new design platform which combines Massimo Dutti’s refined and classic styles with the highest quality premium materials. The brand’s classic styles are reworked and reimagined for a modern and functional look.

The range includes quilted feather jackets, soft stripped jogging trousers, polos and cotton t-shirts, accessories and a selection of leather sneakers.

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