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Published
Jul 27, 2017
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Masaba Gupta to collaborate with Himalayan Orchard Pure for LFW W/F 17 collection

Published
Jul 27, 2017

Leading Indian designer Masaba Gupta has partnered with Himalayan, India’s premium natural mineral water brand marketed by NourishCo Beverages Ltd for an exclusive collection which will be showcased at the upcoming Winter Festive edition of Lakmé Fashion Week.
 

Himalayan Orchard Pure


Himalayan brand on Thursday launched its new offering - Himalayan Orchard Pure, a non-carbonated, natural mineral water with 100% natural flavors and Masaba intends to take inspiration from this new offering. As a part of the collaboration, Masaba will create an exclusive collection inspired by the unique qualities of this water and its natural flavorful freshness.
 
Speaking on the association, Kuttiah K S, VP & Head of Marketing, NourishCo Beverages in a statement said, “Our association with Masaba is in line with our objective of telling this story to consumers through a medium that reflects the brand’s imagery as well as its natural and fruity delight. We are eagerly waiting to see her interpretation."

Designer Masaba Gupta elaborated on her inspiration at the launch drawn from the new Himalayan Orchard Pure, which will reflect in the designs for her upcoming collection.
 
 “This collaboration with Himalayan Orchard Pure is very exciting for me. When you believe in something it naturally reflects in your work. Himalayan Orchard Pure is my inspiration for my upcoming collection at Lakmé Fashion Week Winter Festive 2017. I’m looking forward to an exciting, fruity and colourful range coming up,” Masaba Gupta said.
 
 

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