Published
Jul 25, 2017
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Masaba Gupta to be first designer hosted by Urban Panache in North America

Published
Jul 25, 2017

With a new store in Mumbai, collaboration with Lakmé, and backing in America by Urban Panache, Masaba Gupta is expanding her brand.

After being hosted in America, Masaba Gupta's brand continues to grow - House of Masaba- Facebook


Urban Panache, an e-commerce start-up based in Silicon Valley and founded by Sonya Suri, hosted House of Masaba by Masaba Gupta at Amber India in Los Altos California, last week. The start-up specialises in designer fashion in North America and is planning to bring over another eleven well known Indian designers to hold trunk shows all over the country, including with Gupta’s designs.

Gupta also recently launched a line of lipsticks with Lakmé cosmetics inspired by childhood candies and she was the first ever designer to also feature as a model for the brand. The line is called Lip Pouts Masaba Lips collection and will be available in stores at the end of July.

Along with various collaborations, Gupta recently opened a second flagship stone in Mumbai at Palladium.

"This time around, I am going to be doing a fun line of stationery, followed by a line of make-up including bright lip colours,” Gupta said, stating that her store will go beyond just her clothing line and embrace lifestyle products. A lot happening for the still-young designer and her brand is continuing to grow.

Masaba Gupta graduated from SNDT, Mumbai, and debuted at Lakmé Fashion Week at age 19. Gupta is known for her bold designs that mix western and traditional styles including Tamil influences. House of Masaba has flagship stores in New Delhi and Mumbai and her brand can also be found on concession in other Indian cities as well as Dubai. 

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