Marc Jacobs wants to revolutionize Marc by Marc Jacobs

By

Florent Gilles

Published
Feb 14, 2014

Now that Marc Jacobs is entirely focused on the brand that bears his name (owned by the LVMH group), the former creative director of Louis Vuitton wants to reorganize things from the ground up. Starting with Marc by Marc Jacobs, his newer line. "I’ve always hated that name," he said in a recent profile in the U.S. publication “W” magazine. "I have an idea of what it should be, which I presented to everyone, but I can’t really say it yet. I’m very superstitious that way. I always believe that if I say something before it’s done it won’t really happen." According to the same article, the revolution might also include relocating the brand's headquarters from New York to Paris, where Marc Jacobs lives in an apartment not far from the Eiffel Tower.

New York, Tuesday, February 11 — the former creative director of Louis Vuitton was in the front row for the first show by the British duo Katie Hillier and Luella Barley, design directors of the line's ready-to-wear and accessories by Marc by Marc Jacobs for this season. The show’s mini revolution of style wowed the press, especially accessories designed by Katie Hillier, which drew their inspiration from sports and pop art.

Marc by Marc Jacobs is distributed in 450 multi-brand and 600 direct stores, 25 of which are in partnership. The brand is well established in the UK and Italy, its biggest European markets, followed by Scandinavia. The arrival of the British team of Katie Hillier as creative director and Luella Bartley as design director were the first steps of the new strategy for the line, which had already picked Paris at its base during the last three men's fashion weeks in order to concentrate its international commercial sales for men, accessories and the women's pre-collections in one place.