×
154
Fashion Jobs
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
CAPITAL PLACEMENT SERVICES
Cfo For International Funding For 1000 Crore Company in Gujarat
Permanent · Vadodara
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR

Marc Jacobs turnaround continues

Published
today Apr 13, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

After 16 years in a successful run Louis Vuitton’s artistic director, Marc Jacobs stepped down in 2013 to focus on his own label. But over the last two years, the LVMH-owned brand has been struggling to regain momentum and has meanwhile embarked on a profound restructuring.

Turn's out that turnaround is taking its time. LVMH chief financial officer Jean-Jacques Guiony admitted as much on Tuesday, during an analysts’ conference call. He said Marc Jacobs was “probably one of the few negative performances we have in the group."


Marc Jacobs va se concentrer sur la femme, ici un look de l'hiver 2017/18 - © PixelFormula


The wobbly results come despite many recent changes at Marc Jacobs. After expanding and diversifying its lines (accessories, beauty, perfume, watches and children), the label has decided on a recentering. It has discontinued its affordable Marc by Marc Jacobs young line to concentrate on the main Marc Jacobs line, which it is building out to include entry-level and high-end price points. It also decided to pare down its own store network, closing the Marc Jacobs stores at the Palais-Royal in Paris, plus stores in Milan and London (South Audley Street and Mount Street).

And now comes the news that the label is officially also dropping its men’s line. The menswear range had already disappeared from the Marc Jacobs e-commerce site several months ago, and the brand chose not to stage a fall-winter 2017/18 men's show either. The brand announced Tuesday that it had indeed ended its license agreement with Staff International. The production company owned by OTB (Diesel) had been in charge of the Marc Jacobs men's line for eight years.

Still, the brand still boasts a great aura. Marc Jacobs was named the best women's fashion designer of 2016 at the CFDA Fashion Awards. The designer has a strong following, especially in the U.S, admired for his rebellious spirit and exuberant style.

In a press release on its first quarter results, LVMH said the New York designer's brand will “continue its product line changes and its restructuring.”

“The company, in my view, is making a big improvement in its product,” CFO Jean-Jacques Guiony told WWD. “What they do, what they have been doing over the last season or two seasons is much better than before, particularly on the handbag business. Obviously, this takes a little bit of time to pay off, but we are extremely confident and in the meantime, we have to reduce the cost base. [...]”

“And it will take the time it takes to fix this business,” he continued, “which we think is a very promising business [that] has proven quite complicated to develop, but we are great believers of the future of Marc Jacobs.”

Copyright © 2019 FashionNetwork.com All rights reserved.