Manolo Blahnik launches first global e-commerce site with Farfetch
Last autumn, etailer Farfetch launched its service-led turn-key solution Farfetch Black & White, which aims to help fully operate all aspects of a brand's e-commerce presence. Now, the etailer has revealed that Manolo Blahnik is Black & White's first launch.
Manoloblahnik.com is the luxury footwear brand's first global e-commerce site, and is powered by Farfetch Black & White. It launched on March 30.
José Neves, CEO and Founder of Farfetch, said: “Farfetch has rapidly grown to become one of the leading companies in the global luxury fashion landscape. This separate business unit (Farfetch Black & White) is unique in that it gives brands the solution for delivering omni-channel e-commerce on a global level. For consumers this will mean seamless access to unique Manolo Blahnik styles, straight from the Manolo Blahnik flagship stores to destinations all over the world including Tokyo, Moscow and São Paulo. We are proud to have Manolo Blahnik as our first Black & White partner. We are huge fans of the brand; it shares the same visionary approach to omni-channel e-commerce, so it was the perfect fit.”
Kristina Blahnik commented: “We are launching manoloblahnik.com as a transactional site for the first time with Farfetch Black & White. We don’t see this as a commercial venture, but instead as a site curated to showcase the depth of Manolo’s creativity for the first time in the digital realm. With Farfetch our vision is to optimise this marketplace model in a mono brand environment."
Farfetch has also unveiled Farfetch API. This is a new product that allows enterprise-level e-commerce websites to connect their existing infrastructure and augment it with Farfetch’s e-commerce services. The platform, which is completely modular, is designed to work with any other platforms, which means that brands that have an existing website get access to Farfetch's complete e-commerce solution.
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