Man: a hundred exhibitors from January 23-25

By

Chenu Alexis

Published
Jan 21, 2015

The Man/Woman shows are doing well. With 5 exhibitions—two editions in both New York and Paris, and a new one in Tokyo that debuted in May 2014—the French team composed of Antoine Floch, Olivier Migda and Romain Bernardie-James have exceeded their initial ambitions for this year, bringing together just over 100 exhibitors in Paris, making up an international and contemporary brand community warranting descriptors such as "indie" and "made in".

This year, twenty or so French brands will be at 25 rue Yves St. Toudic (10th arrondissement)—some already well-known, such as Waiting for the Sun, Mr Lacenaire and Patagonia—but most new or even very new, such as the capmakers Béton Ciré, the brand Commune de Paris, the footwear designers at Piola, the wooden eyewear from Bois2 and the hatmakers from Larose Paris, launched by the le Monde journalist Marc Beaugé alongside Isaac Larose Farmer.

Outside of Europe, the Japanese have the upper hand, with about twenty brands, followed by the Americans, with New Yorkers in the majority, as well as some Korean brands, including Moon-soo Kwon, formerly of Martin Margiela, now at the head of his own label. 

It is noteworthy that in addition to the trade show, its organizers opened the boutique Small on rue Notre-Dame-de-Nazareth last December. The ever-evolving store hosts international labels and concept stores for durations limited to a month.

After Howlin, a Belgian knitwear brand that kicked off the concept, Japanese brand collective JaponBest.net is next to be featured, until February 14, with a dozen brands (primarily accessories) in total.