8 357
Fashion Jobs
SHINE
Senior Account Manager - Paid Search
Permanent · CHENNAI
SHINE
Social Media & Ecommerce Manager
Permanent · HYDERABAD
BENCHMARK SERVICES
Area Sales Manager - Sme Lap With Top Nbfc Company
Permanent · AHMEDABAD
GENIUS CONSULTANTS
Opening For Territory Sales Manager OR Area Business Manager
Permanent · NASHIK
TALISMAN HR SOLUTIONS
Area Sales Manager (Transportation & Logistics Company)
Permanent · AHMEDABAD
AUXIN RECRUITMENT CONSULTANTS
Area Sales Manager | Lap | Hyderabad
Permanent · HYDERABAD
BERGER PAINTS
Area Sales Manager Wood Coating
Permanent · ROHTAK
360 REALTORS
Hiring -Team Leader/ Sales Manager / Relationship Manager| Pune
Permanent · PUNE
LEVI'S
Senior Supply Planner
Permanent · BENGALURU
ADIDAS
Manager -Tech Infrastructure
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations FP&A
Permanent · CHENNAI
ADIDAS
sr. Manager Merchandising Ecommerce - em Hub
Permanent · GURUGRAM
ADIDAS
sr. Manager- DPC Partner Program
Permanent · GURUGRAM
L'OREAL GROUP
Online Brand Manager
Permanent · MUMBAI
L'OREAL GROUP
Retail And Education Manager - Ysl
Permanent · MUMBAI
JCPENNEY
Senior Manager
Permanent · BENGALURU
DAMYAA PJ FOODS
Area Sales Manager/Regional Sales Manager
Permanent · ROHTAK
ON TIME SOLUTIONS
Branded Fmcg Company Opening For Area Sales Manager in North Kerala
Permanent ·
HECTOR AND STREAK CONSULTING
Sales Engineer / am / Manager - Ups
Permanent · MUMBAI
HDFC LIFE
Hiring For Associate Area Manager-Abp Channel
Permanent ·
SAHAJ PHARMA
Production in Charge - (Synthetic Iron Oxide Pigment)
Permanent · DAHEJ
STONELAM SURFACES LLP
Area Sales Manager- Project Sales
Permanent · CHENNAI
Published
Mar 2, 2014
Reading time
2 minutes
Download
Download the article
Print
Text size

Maje comes knocking on the door of luxury

Published
Mar 2, 2014

Maje Paris, such is the new name selected by Maje management for its new project, a line with its own visual identity, its own ad campaign and especially its own well-defined segment: entry-level luxury.

The small collection of some forty pieces will launch for autumn-winter 2014 and go on sale in early September in a very select group of the brand's stores. Store exclusivity is part of Maje Paris' aim to offer a certain exclusivity to those clients who do not want to see their outfits on someone else. The price tag twice or three times higher than the brand's main collection adds to the effect.

Banners at Maje's future flagship on the Champs-Elysées, to open this March. Photo: Maje


The press and buyers got their first look at Maje Paris during Paris Fashion Week on Sunday, March 2. The line presented jackets, coats, dresses and jeans, but also a few accessories (belts, shoes, bags). They stand apart from the current standard Maje line for their new sourcing, more elaborate finishing and high-quality materials.

The items use silk, cashmere, fur, leather, hand embroidery, which obviously raises the price: a dress costs nearly 1000 euros on average, a shirt 550 euros and a coat is 1300 euros.

The line is designed by creative director Judith Milgrom as the ideal wardrobe for day or night and is expected to be available in some twenty stores for the first season.

These include mainly Maje flagships such as Madrid, Dubai, and of course, their newest locations in Paris: rue Scribe, rue de Grenelle and especially the Champs-Elysées.

Some department stores might also carry the new line, but only in special Maje Paris corners situated in more upscale sections.

Yves Benoliel, head of marketing and brand communication for the SMCP Group, said: "Careful, we are not trying to do luxury — we are simply responding to the demand of a more refined clientele."

Nevertheless, the line's suppliers and manufacturers are all from the luxury industry and predominantly French.

Copyright © 2024 FashionNetwork.com All rights reserved.