Macy’s to launch off-price business with the opening of four stores
Macy’s today announced that it would debut its off-price business with four pilot stores that will open in New York City this fall.
The four stores that will be called Macy’s Backstage stores will average 30,000 square feet and will carry clearance items from Macy’s stores including women’s, men’s and children’s apparel, shoes, accessories, home goods, intimates and jewelry. The merchandise will range 20 percent to 80 percent off of the original price.
“Backstage is a new retail concept that the Macy’s team has built from scratch over the past six months. It will be an exciting shopping experience supported with compelling marketing, both traditional and mobile,” Sachse said. “As with all of Macy’s innovations, we will test and learn to see what resonates most with customers so we can adjust before rolling out additional locations.”
The outlet concept was exclusive to Bloomingdale's prior to Macy's announcement today. The company intends to replicate the same success as its higher priced store that currently has 14 outlet locations and will open one in Manhattan's Upper West Side this fall.
The four Macy’s Backstage locations will be in Brooklyn’s Sheepshead Bay, Queens Place in Elmhurst, Queens, Lake Success Shopping Center in New Hyde Park, and Melville Mall in Huntington, NY.
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