Macy’s launches collaboration with fashion startup, Nineteenth Amendment
Macy’s on Monday announced the launch of its collaboration with online fashion tech startup company, Nineteenth Amendment, on macys.com. The partnership will help Nineteenth Amendment introduce its roster of over 300 emerging designers to Macy’s millennial shoppers.
Nineteenth Amendment curates a selection of designers from all over the world and presents their collections in a 19-day pre-sale on its website. When the collection is sold, it goes into production, which leaves no inventory and gives customers a custom-made garment.
“Our mission at Nineteenth Amendment is to launch the next massive designer by giving independent talent around the world an inventory-less business model built for the digital age, while helping to grow U.S. manufacturing and giving shoppers a voice in the future of fashion,” said Nineteenth Amendment co-founders Amanda Curtis and Gemma Sole. “This collaboration is a testament to Macy’s commitment to pushing fashion forward while giving macys.com customers the opportunity to discover and support independent designers from around the world.”
Macy’s mentored Nineteenth Amendment in the inaugural New York Fashion Tech Lab in 2014, a business of fashion accelerator from the Partnership Fund for New York City, Springboard Enterprises and major fashion retailers including Macy’s. The partnership between Macy’s and Nineteenth Amendment is a result of this mentorship and their growing relationship.
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