×
590
Fashion Jobs
GENESTORE INDIA PRIVATE LIMITED
Area Sales Manager/ Business Development Executive-Mumbai
Permanent · Mumbai
ANAND RATHI
Cluster Head/ Area Sales Manager
Permanent · Chennai
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
MAHALAKSHMI PROFILES PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
ARCHANGEL HR SOLUTIONS
Consultant Planning, Merchandising, Sourcing
Permanent · Chennai
KARADI PATH EDUCATION COMPANY PRIVATE LIMITED
Senior Area Sales Manager - Karadi Path Education Company
Permanent · Chennai
SENSO FOODS PRIVATE LIMITED
Area Sales Manager/sr. Sales Executive For "Corporate Sales"
Permanent · Ahmedabad
ALGOR SUPPLYCHAIN SOLUTIONS PRIVATE LIMITED
Hiring For Sales Manager in Logistic co| Hyderabad | Goa
Permanent · Bengaluru
A2V INSURANCE BROKERS PRIVATE LIMITED
Area Sales Manager
Permanent · Ludhiana
VIKRAM TEA PROCESSOR PVT LTD
Area Sales Manager
Permanent · Mumbai
BHARTI AIRTEL LIMITED
Territory Manager- Dth Sales -Namakkal
Permanent · Namakkal
ARKRAY HEALTHCARE PVT. LTD
Opening For Medical Business Manager(mr)- Delhi Chennai & Bangalore
Permanent · Chennai
PUMA
Studio Operations Manager
Permanent · Bengaluru
ELICO LIMITED
Requirement For Production Manager
Permanent · Hyderabad
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - up
Permanent · Faizabad
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - up
Permanent · Mahoba
ELECTRONICA FINANCE LTD
Area Sales Manager - Machinery Loan(Delhi ,Faridabad & Ghaziabad)
Permanent · Faridabad
IOTECHWORLD AVIGATION PVT LTD
Production Manager Engineer (Design & Development)
Permanent · Gurugram
CLASSIC SEARCH PVT LTD
Manager Production
Permanent · Bengaluru
CLASSIC SEARCH PVT LTD
Manager Production
Permanent · Bengaluru
SWASTIKA INVESTMART LTD
Opening For Branch Manager/Area Sales Manager
Permanent · Raipur
PARAISO REALTY PVT LTD
Sales Manager /Associate / Senior Associate - Real Estate Sales
Permanent · Lucknow
Published
Aug 1, 2012
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Louis Vuitton opens its biggest Chinese flagship store in Shanghai

Published
Aug 1, 2012

The Louis Vuitton Express pulled into its final station last Thursday, 19th July. Launched on the internet on 3rd July, the web project was tasked with building hype around the opening of Louis Vuitton’s biggest Chinese flagship store, spread over four floors in the city’s luxury shopping centre. The Paris-Shanghai project was given its own website and significant attention by the worldwide press. The opening was streamed live on the website, with a Chinese commentator taking on presenting duties.



Designed by Peter Marino, the flagship store’s four levels bring together the ready-to-wear, accessories, menswear and shoe collections, as well as a bespoke tailoring service. With 41 boutiques already in the country, the luxury house plans to open another flagship in 2013 in Beijing, and then to concentrate on consolidating its network rather than opening more stores, according to Christopher Zanardi-Landi, president of Louis Vuitton China and vice-president of the label, in an interview with Reuters. For the time being Louis Vuitton doesn’t have any grand plans for expanding in China, but instead wants to focus on “optimising the services on offer in existing stores and their move upmarket” with the new Plaza 66 Maison as a yard mark, “the ultimate luxury experience”, according to the label’s vice-president.

The opening of the 16th Louis Vuitton Maison took place on 19th July, with Louis Vuitton’s management – Yves Carcelle, Christopher Zanardi-Landi (president of Louis Vuitton China) and Marc Jacobs – in attendance, along with French celebrities such as actor Alain Delon and model Laetitia Casta, and Chinese actress Fan Bing Bing.

The star of the show, the famous steam train that was unveiled in Paris in March, showed off its pulling power at a repeat of the Louis Vuitton autumn-winter 2012/2013 runway show, some of whose pieces are already on sale in the flagship whose opening was being celebrated. Each model took to the runway with monogrammed bags and luggage, as in Paris.


The Louis Vuitton autumn-winter 2012/2013 runway show was recreated especially for the event / Photo: DR

The jewel in the crown of the world’s biggest luxury group had more than one reason to pull out all the stops for the celebrations. The label’s links to China go all the way back to the beginning of the 20th century, when the first Louis Vuitton monogrammed trunks went on their travels, accompanying the 1907 Paris-Beijing expedition. As a modern luxury label, Louis Vuitton later set foot in China in 1992 with its first boutique in Beijing – meaning the label is also celebrating twenty years in China, with the help of signs reminding guests of the French luggage company’s roots.


One of the Shanghai Louis Vuitton Maison’s window displays / Photo: Louis Vuitton

On display in the public areas of the Plaza 66 shopping centre is a retrospective exhibition on the theme of travel, which has also inspired the photography book “Escales autour du monde”, which will be released in September in French, English and Chinese. Travel is also the theme of the label’s long-running ‘Core Values’ campaign, featuring Mohamed Ali and his grandson. As a result, Louis Vuitton has released its first leather punching ball, which can be glimpsed in the window display of the new Louis Vuitton Maison in Shanghai.

Copyright © 2021 FashionNetwork.com All rights reserved.