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Published
Jun 24, 2016
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Longchamp opens first India boutique

Published
Jun 24, 2016

Longchamp has announced its India entry, opening its first store in New Delhi. DOIT Retail Brands has landed the franchise rights for luxury leather goods brand in India, according to local media.


Longchamp enters India with first store in New Delhi


The 1,000 square foot store is located at The Emporio mall in New Delhi and will stock all of the French brand's key bag styles for women and men.

The group has been reportedly scouting for an Indian partner since 2013. "We are delighted to bring the brand to India," Radha Kapoor, founder and director of DOIT Retail Brands.

Kapoor told the newspaper that the company is on the hunt for a second location in Mumbai and is considering Palladium

"Real estate costs are high and there is a dearth of quality real estate. We would like to take it slow with Delhi and Mumbai and we may look at other locations like Chennai and Bengaluru going forward. The brand is in the affordable luxury space and considering the footfalls, malls make more sense than high street," she said.

Kapoor said the brand could be positioned somewhere between Louis Vuitton and Michael Kors

In 2015, Asia accounted for 25% of Longchamp revenue for the full year, with sales lifting 15% in the region.
 

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