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By
Fibre2Fashion
Published
May 3, 2016
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LIVA applauds Kangana for winning the National Award

By
Fibre2Fashion
Published
May 3, 2016

LIVA, a natural cellulosic fashion fabric of Aditya Birla Group, applauds its brand ambassador Kangana Ranaut for winning the 63rd National Award for the best actress.


LIVA applauds its brand ambassador Kangana Ranaut.



“We at LIVA, value our brand partners – brand ambassador, co-branding partners, Liva Accredited Partner Forum Members, and believe their partnership is mutually beneficial.  We have worked with Kangana for one year and her association has helped the fashion connect for LIVA with customers. We take this opportunity to congratulate Kangana for the award and wish her lots more in future” said, Dilip Gaur, business director, Birla Cellulose of Aditya Birla Group.

LIVA in the past one year has doubled the retail penetration to nearly 2000 stores in EBOs and large format stores. It is used by women’s brands like BIBA, Van Heusen, Pantaloons, Allen Solly, Lifestyle, Shopper Stop, FBB, Fusion Beats, Maxx, Park Avenue, and Wills Lifestyle across India.

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