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Published
May 29, 2018
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Lenskart private label John Jacobs now accounts for almost a quarter of total sales

Published
May 29, 2018

Sales from the eyewear brand Lenskart’s private label John Jacobs now amount to between 20 and 25 percent of the business’ overall sales following a marketing and partnerships push, one of its co-founders has said.

Lenskart's private label John Jacobs is growing fast - John Jacobs- Facebook


Amit Chaudhary announced in an article for Indiaretailing that his business’ private label John Jacobs’ sales now make up a quarter of the business’ overall revenue total. This is a large amount for a private label and shows that Lenskart’s marketing has been effective.

John Jacobs chose the Bollywood actress and celebrity Katrina Kaif as its brand ambassador last year and, since then, she has starred in various media promotions for the brand. The private label also joined forces with the Italia design house Mazzucchelli for materials and design in order to ameliorate its product selection. The brand, aimed at millennials, has tailored its design and marketing to appeal to a younger audience.

There are currently five John Jacobs flagship stores in India and the plan is to reach a total of 15 this year. Target locations are in metros such as Mumbai, Chennai, Delhi, and Kolkata among other locations.

The brand also recently opened a production facility in Haryana which is expected to allow for a tenfold increase in business from dispensing 10,000 to 12,000 glasses a day to between 70,000 and 80,000. Also planning to take the brand to the international market in the near future, John Jacobs has become a core part of Lenskart’s business.

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