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Translated by
Nicola Mira
Published
Dec 7, 2016
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Lardini opens first store in China

Translated by
Nicola Mira
Published
Dec 7, 2016

Italian menswear label Lardini has landed in China, opening its first monobrand store in Xi'an.  Last April, the brand launched its Asia expansion plan in motion by opening a first store in Seoul, followed by one in Busan, South Korea, in partnership with Shinsegae International.


The first Lardini store in China

 
The 140 sq m Xi'an store is located inside the new Zhongda International shopping mall and features the label's complete menswear range, showcased within burnished metal and fluted glass display cabinets.  There is also a distinctive herringbone-patterned parquet floor.
 
Lardini was founded in 1978 in Filottrano, central Italy. The company exports over 60% of its revenue, which has grown significantly in the last few years: from €37 million in 2009, to €71 million in 2014, to €73 million in 2015.

The label recently signed a licence agreement with Trussardi for the production and worldwide distribution of the latter's new formal menswear line Trussardi Elegance, starting with the autumn/winter 2017/18 collection.

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